How to Cancel Your Onnit Subscription (Step-by-Step)
Onnit's subscription cancellation flow is documented as friction-heavy — retention pop-ups, hidden cancel links, and confusingly-labeled buttons. This guide walks you through the actual steps, what to watch for, and where to escalate if the cancellation doesn't go through. ~6 minutes total.
How to cancel — step by step
- 1
Log into your Onnit account
Go to onnit.com and click "Sign In" in the top-right. Use the email + password you signed up with. If you forgot your password, the reset email arrives within ~5 minutes — check spam.
Open Onnit account login → - 2
Navigate to "Subscriptions"
In your account dashboard, click "Subscriptions" in the left-hand nav (sometimes labeled "Auto-Refill" or "Manage Subscriptions" depending on the dashboard version you see). This is where all your active recurring orders are listed.
- 3
Click on the active subscription you want to cancel
Each subscription is listed with the product name, next-charge date, and price. Click on the one you want to end (e.g. "Alpha Brain 90-count Auto-Refill"). This opens the subscription detail panel.
- 4
Click "Cancel Subscription"
Scroll to the bottom of the subscription detail panel — the cancel link is usually at the bottom in smaller text (NOT a prominent button at the top). It may say "Cancel auto-refill" or "End subscription". Click it.
- 5
Decline the retention offers
Onnit will present 1-2 retention pop-ups: a "skip this month" offer and a "save 25% off the next order" offer. To actually cancel, click "No thanks" or "Continue cancelling" on each — read carefully because the buttons are sometimes labeled to make accepting the offer feel like the default.
- 6
Confirm cancellation in the email
You should receive a cancellation confirmation email within 5-10 minutes. If you do NOT receive this email, the cancellation likely did not go through — log back in and check the Subscriptions page to verify status changed to "Cancelled" or "Inactive". Take a screenshot for your records.
Watch out for
- ⚠The cancel link is at the BOTTOM of the subscription detail panel in small text, not a prominent button — Onnit follows the dark-pattern convention of making cancel hard to find.
- ⚠Retention offers default-state the buttons to "accept the discount" — read carefully before clicking, especially the second pop-up.
- ⚠"Skip this month" is NOT the same as cancellation — it pauses the next charge but the subscription remains active and will resume the following month.
- ⚠If you signed up via a "free trial" promotion, the trial period auto-converts to paid subscription — cancellation must happen BEFORE the trial ends to avoid the first charge.
- ⚠Onnit was the subject of FTC actions in 2018 around subscription practices — they have since updated, but the user experience of cancellation remains friction-heavy compared to FTC Click-to-Cancel intent.
If cancellation fails
If Onnit refuses to cancel, charges you after cancellation, or makes the cancellation flow demonstrably harder than the signup flow, file a complaint at https://reportfraud.ftc.gov citing the FTC Click-to-Cancel rule (effective 2024). Include your account email, cancellation attempt timestamps, and screenshots. The FTC actively pursues subscription-trap cases against supplement brands.
Frequently asked questions
Will I be charged again after cancellation?
No — once cancellation is confirmed (you receive the email AND the Subscriptions dashboard shows "Cancelled"), no further charges should occur. If you ARE charged after a confirmed cancellation, contact Onnit customer service immediately and dispute the charge with your card issuer.
Can I cancel by phone?
Yes — Onnit's customer service line is 1-855-ONNIT-99 (1-855-666-4899), Monday-Friday 9am-6pm CT. Phone cancellation is sometimes faster than the web flow because the dark-pattern friction is removed. Always ask for a cancellation confirmation email before ending the call.
Will I get a refund for the most recent shipment?
Onnit's standard return policy: 90-day money-back guarantee on first orders, but auto-renewal shipments past the trial typically have a stricter 30-day return window. Check your specific subscription terms. Return for refund: contact customer service to request an RMA (return merchandise authorization) before shipping anything back.
I cancelled but they still charged me — what now?
Step 1: contact Onnit customer service with your cancellation confirmation email + a screenshot of the dashboard showing cancelled status. Step 2: dispute the charge with your card issuer (most banks have a 60-day dispute window). Step 3: file an FTC complaint at reportfraud.ftc.gov citing the FTC Click-to-Cancel rule.
How do I cancel just the Alpha Brain Black Label or Instant variant?
Each Onnit subscription is managed independently in the Subscriptions dashboard — you can have Alpha Brain Classic auto-refill active while cancelling the Black Label subscription. Cancel each variant separately following the same flow.
Are there alternatives to Onnit Alpha Brain?
Yes. Mind Lab Pro is the most direct comparison — open-formula, fully disclosed doses, no autoship pressure (manual reorder only). NooCube is a lower-priced open-formula option. Read our Mind Lab Pro vs Alpha Brain head-to-head for the full comparison.
Why we publish cancellation guides
Subscription transparency is the 5th pillar of our scoring methodology. Brands that make cancellation hard get penalised in our reviews — and we publish the cancellation steps so the friction can't be hidden. Read our full methodology.
Read our full Onnit review →