Deadline Focus Pill

What it does

Deadline Focus Pill is a stimulant-based focus supplement that Deadline sells on deadline.co, as a one-time purchase or a subscription. A bottle holds 90 capsules, 30 servings of 3 capsules; the vendor's directions are three capsules in the morning, and its FAQ adds that taking it after 2pm is 'at your own risk'. Besides the actives, the label lists microcrystalline cellulose, the capsule and printing ink (hypromellose, calcium carbonate, shellac, propylene glycol, red and black iron oxide for colour), calcium laurate and silica. The product page carries the vendor's own badges for manufacture in the USA with globally-sourced ingredients, non-GMO inputs and current Good Manufacturing Practice (cGMP); these are Deadline's statements. Deadline publishes a formula changelog (https://deadline.co/pages/changelog): version 1.0 is the formula shipping now, and version 1.1 is listed as 'in the lab' (a higher-rosavin rhodiola standardisation and a citicoline increase under evaluation, to ship only if it beats v1.0).

How it works

Caffeine (about 137mg) blocks adenosine receptors; at low-to-moderate doses it consistently improves alertness, vigilance, attention and reaction time, with less consistent effects on memory (McLellan 2016, a narrative review). About 78mg of it comes from zümXR®, which the vendor describes as releasing its caffeine over hours; we cite no trial of that release profile. L-theanine (200mg, the top of our 100-200mg reference range) is an amino acid from green tea: in an 11-study meta-analysis, caffeine plus L-theanine had moderate effects versus placebo on alertness and attention-switching accuracy (Camfield 2014), but Foxe 2012 found no added benefit over either compound alone, and in a controlled trial (Rogers 2008, PubMed 17891480) L-theanine did not significantly reduce caffeine jitteriness. Citicoline (500mg, as Cognizin®) is a precursor to acetylcholine and phosphatidylcholine; its memory evidence comes from older adults with inefficient memory at 1,000-2,000mg a day (Spiers 1996), and a Cochrane review found no evidence of an attention benefit in older adults with chronic cerebral disorders. Rhodiola is an adaptogen: small trials of the SHR-5 extract found less mental fatigue, but a 2012 systematic review rated every included study at high or unclear risk of bias; this label names Rhodiolife® standardised to 3% rosavins. Methylliberine (Dynamine®, 75mg) is a purine alkaloid structurally related to caffeine and theacrine; the only trial that tested it alone for cognition (La Monica 2023, 25 people, 100mg a day) found better self-rated concentration and energy but a negligible effect on objective cognitive tests, and Deadline itself says it is there 'for a smoother ride, not a brain boost'. We have no reference dose on file for theacrine (TeaCrine®, 50mg). Deadline Focus Pill itself has not been tested in a published trial; the vendor says the timelines on its page come from the individual ingredient studies, not from a trial of Deadline itself.

What to expect

Caffeine's alerting effect typically starts within 15-45 minutes, the onset on our caffeine page; the vendor says its fast actives are designed to peak in 30-60 minutes. One serving brings about 137mg caffeine plus 75mg methylliberine and 50mg theacrine, so count it toward your daily caffeine: the vendor's FAQ warns that a 200mg coffee on top puts you near 340mg, and our caffeine page notes that the European Food Safety Authority (EFSA) sets 200mg per single dose and 400mg a day as safe for healthy adults. Deadline's product page says it is not for pregnant or nursing women, under-18s or people with a known medical condition (consult a physician), and adds 'Sensitive to caffeine? Start low.' The vendor's FAQ gives about 140mg caffeine (80mg from zümXR® and 60mg from Coffeeberry®), which does not match the panel's 111mg and 85mg of 70% caffeine material (about 78mg and 60mg), so we use the panel's 'about 137 mg'. Citicoline's memory effects in trials were measured after 2-3 months. In the US a bottle costs $129 one-time (90 capsules, 30 servings, $4.30 a serving) or $99 for the first subscription order and then $99 every 4 weeks, with no minimum term (deadline.co subscription policy, checked 2026-10-19). Deadline ships to the United States only, free on every order; orders leave its US warehouse within 1 business day and typically arrive 3–5 business days after dispatch (https://deadline.co/policies/shipping-policy, checked 2026-10-19).

Hero ingredients

• Caffeine137mg
• L-Theanine200mg
• Citicoline500mg
• Rhodiola Rosea500mg
• Dynamine75mg
• Theacrine50mg

Number and quality of evidence-graded ingredients. Trademarked extracts and standardized actives raise this score.

The share of ingredients with a reference dose on our ingredient pages whose label-stated daily amount meets that page's minimum. Amounts the label hides (blend shares) or states on a different basis count as not met; ingredients with no reference page are listed but not scored.

Full disclosure of every ingredient at its exact dose. Proprietary blends are scored as opaque.

Cost per month relative to per-serving clinical doses delivered. Cheaper products with underdoses score lower.

Brand reputation, third-party testing, refund track record, and Trustpilot signal across multiple years.